Many of you may have seen the Best Buy campaign - that said, "hey...you! Come in here. Buy an expensive electronics thing that you probably really don't need....you'll be happier!"OK - it didn't really say that. That was my translation.
Still, I find it interesting - that so many marketing minds have now shifted over to flat out putting the word and concept of happiness in their promotions.
Happiness has always been - the basis of most consumer advertising....but it has been subliminal.
Now, Coke has a new drone - "Open Happiness"
Coke must have done some heavy market research - you don't go plunking down millions of dollars for 30-second spots without serious data to back up the decision.
One could even argue - that Coke is the best marketer in the world. They have to be in the top 10. So, Coke spends all this money to find out what people want....
...it's to be happier - and what says happiness like sucking on some carbonated, flavored water....or getting a new big screen.......or buying a Volkswagon?
I have another idea - and I'll save you some dough and some calories.
Do your HappyUP!!!'s
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